Copy Writing
Crafting Words That Work
Compelling, creative, and conversion-driven copy for any platform.
Introduction
From attention-grabbing headlines to conversion-focused scripts, I specialize in creating copy that moves customers through the sales funnel with clarity and impact. My work bridges creative storytelling with data-driven direct response marketing principles to deliver measurable results.
Optimizing the Sales Funnel
This framework illustrates how aligning sales and marketing through each stage of the funnel enhances lead conversion. Strategic copywriting plays a key role in crafting compelling messages that resonate with prospects at every stage—from initial awareness to final conversion—ensuring a seamless customer journey that drives business growth.
Key Features
- Strategic Customer Journeys: Incorporating AIDA principles to guide customers through the journey from awareness to action.
- Persuasive Messaging: Writing headlines, scripts, and CTAs designed to grab attention and inspire immediate responses.
- Lead Conversion Mastery: Leveraging emotional triggers, storytelling, and social proof to build trust and drive conversions.
- SEO Integration: Optimizing blog posts, web content, and marketing materials to rank higher on search engines while maintaining persuasive appeal.
- Multi-Platform Adaptability: Creating copy that resonates across various formats, from VSL’s to landing pages, email sequences, and ads.
- Data-Driven Optimization: Optimizing every touchpoint with clear, customer-centric messaging tailored for maximum engagement.
Real World Results: Copy That Converts
Discover a diverse selection of copywriting projects that showcase my ability to engage, inform, and convert. From high-performing D2C funnel campaigns to compelling video sales letters and SEO-optimized blog content, each sample demonstrates a strategic approach to meeting client goals and resonating with target audiences.
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Blogging/SEO
A powerful inbound marketing tool. Content marketing utilizes blogging to increase organic search rankings and convert impressions into engaged prospects.
This blog was created to target keywords related to paint fumes. It addresses a common question that prospects have and provides engaging infographics to attract and engage with useful information.
This blog provides a step-step guide for restaurateurs to manage the quality of their supply chain and inventory. Within the useful information it positions the Bistro™ brand as a solution to their problems.
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Marketing Campaigns
Copy writing for marketing campaigns targeting fresh eyes should clearly communicate value and attract attention. Campaigns for existing customers should identify with pain points, educate and provide solutions.
A direct mail campaign for Bistro™ brand takeout containers sent to restaurants. The goal of this copy was to highlight the key value propositions of custom printing, eco-friendliness and fast turn-round times.
A campaign sent to existing customers of Falling Leaves Lawncare to educate them about the seasonal problems of leaf management and winter weed control with call-to-action to request service.
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Web Content
Newsletters and informative About Us pages are important content for websites to build brand awareness, engage viewers and convert to leads.
This quarterly newsletter for Swell Contractors is used as web content and for email marketing. The goal of this copy is to educate, demonstrate expertise and generate leads.
This copy was written to explain the values and beliefs of American Fiber Packaging and the important decision to create jobs for the community and manufacture products in the USA.