About Me

Tim Pratt, MBA

Ex-FP&A + agent builder. Agentic GTM for the Office of the CFO.

Agentic finance products stall when the story leads with autonomy. I build the control-first position, launch path, and sales language a Controller will underwrite — as the bridge to the founding PMM seat.

I work with Series B/C teams selling into AP/P2P, AR/Q2C, close, and forecast. After 7+ years in FP&A, I know what those buyers actually underwrite: ownership of the miss, an explainable path, and a beachhead they can pilot without handing over the books.

I prototype the same class of agents I market — invoice exceptions, forecasting, close workflows — so the story is built from how the system fails, not from a capability list.

If you are hiring a founding Sr PMM or VP of Product Marketing, that is the seat I want. If the launch or the sales team cannot wait for the search, the Clarity Call is the start.

What I've Built

I don’t just advise on Agentic AI, I prototype it.

This hands-on work is why my positioning and messaging recommendations stay grounded in what the technology can actually do, and what finance buyers will trust.

Systems I've Built Include:

Multi-agent invoice processing workflows with human-in-the-loop controls
Forecasting agents that combine internal data with external signals
Exception-handling agents for finance operations where rules break down
Orchestration layers that route decisions across tools and approval paths

Why Work With Me?

I take Series B/C teams selling agentic software into the Office of the CFO — AP/P2P, AR/Q2C, close, and forecast — when founder-led GTM is no longer enough and finance buyers are stalling on control, not features.

I am not a fit for generic SaaS PMM, demand gen, or pre-PMF story work. If the product does not have to survive a Controller, this is the wrong page.

What I Bring:

Finance buyer lens (who owns the miss)
Hands-on agents, so the story matches the failure mode
One leak at a time: positioning, launch, or sales
Work a founding PMM can inherit

My Approach:

I take a uniquely practical approach to Product Marketing for Agentic AI. Instead of relying only on theory, I actively build and test autonomous agents myself. This hands-on experience gives me rare insight into both the possibilities and limitations of the technology, allowing me to create realistic, trust-first positioning, messaging, and go-to-market strategies.

How I work with clients:

Start with a 20–25 minute Clarity Call. We name the leak: positioning, launch readiness, or sales effectiveness.

If the leak is real and I am the right person, next step is a 10-day GTM Audit — live narrative, finance-buyer rewrite, demo order, and the objections that stall the deal.

From the Audit we choose one package, not a menu: Launch Readiness or Sales Effectiveness.

The work is built so a founding PMM can pick it up.

My goal is simple: Help your Agentic AI product cut through the noise and reach the right buyers faster.

Ready to Work Talk?

If you are hiring PMM for an agentic finance product, that is the seat I want — founding, VP, or another product line.

The Clarity Call is the bridge when the search cannot wait.

See the 90-Day Plan