Web Development

Building WordPress Websites

Transforming ideas into functional and visually captivating WordPress websites is my passion. With expertise in both design and development, I create websites that not only look great but also perform seamlessly across devices. Whether you need a custom layout, SEO-friendly structure, or advanced integrations, I focus on delivering user-centered designs that meet your goals and exceed expectations.

Featured WordPress Projects

Project Description

For my company, Swell Contractors, I designed and currently manage a WordPress website that reflects our brand identity and supports our customer journey. Starting with the Ocean Extra theme, I customized page templates using Elementor, ensuring a cohesive look and feel aligned with our branded color schemes. The site was structured to prioritize user experience, with intuitive navigation and clear pathways to essential information.

Key Features

  • Service-Specific Pages: Each service has its own dedicated page featuring a clear call to action leading to a tailored landing page.
  • Lead Generation Integration: Landing pages utilize marketing forms linked to HubSpot, streamlining customer inquiries and data collection.
  • SEO Optimization: Yoast SEO is employed to manage meta titles, descriptions, and optimized copy.

Tools and Techniques Used

Design & Customization

  • WordPress Theme Customization: Elementor page builder
  • Responsive Design: mobile friendly layouts
  • Branded Design: custom copy, graphics, and color schemes

Optimization & Performance

  • Yoast SEO: meta titles, descriptions, alt text, copy
  • Autoptimize: caching
  • ShortPixel: image compression
  • VaultPress: site backups
  • Akismet: spam protection

Analytics & Integrations

  • Analytics & Tracking: Google Site Kit (GA4, Search Console, GTM)
  • Marketing Integrations: HubSpot (forms & embedded calendar)
  • Cookies & Tracking: Facebook Pixel

My Web Development Process

01.

Discovery

I start by understanding the project goals, target audience, and overall brand identity. For Swell Contractors, this involved defining the customer journey and identifying key services to highlight.

02.

Design Planning

Using the Ocean Extra WordPress theme as a foundation, I outlined the site structure and created wireframes. I focused on intuitive navigation and ensuring a seamless flow from service pages to landing pages with clear calls to action.

03.

Development

With Elementor, I customized templates and added branded colors, graphics, and copy to create a cohesive design. I integrated HubSpot forms for lead generation and used Google Site Kit to implement tracking tools like Google Analytics and Tag Manager.

04.

Optimization

To ensure the site performs at its best, I optimized images with ShortPixel, managed caching with Autoptimize, and implemented SEO strategies with Yoast SEO. I also configured cookies for tools like Facebook Pixel and Pinterest.

05.

Testing & Launch

Before going live, I tested the site for responsiveness, speed, and functionality across devices and browsers. This included security testing and setting up VaultPress for backups and Akismet to prevent spam.

06.

Maintenance & Updates

Post-launch, I continually monitor the site for performance, update content as needed, and ensure the integration of new tools or features to enhance user experience and business goals.

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