Start Here

Blueprint-style site plan on a light grid. Four rooms labeled Trust, Beachhead, Value, and Engineer around a hallway marked Start here, with a fifth room labeled Draft / Post. Title block reads Office of the CFO, positioning house.
This site is a positioning house for agentic tools sold into the Office of the CFO.
 
Read it in this order if you build or market those products. Do not start with autonomy. Start with who owns the miss.

1. The four arguments

Trust before autonomy
Finance buyers reject the agent-as-hero story. Lead with control, then capability.
https://www.timpratt.me/trust-before-autonomy/
 
The back office is the beachhead
Win AP, close, and exceptions before you pitch “strategic finance.”
https://www.timpratt.me/back-office-beachhead-agentic-ai-finance/
 
Budget savings are not value creation
Cycle time and touch-count are not what a Controller defends.
https://www.timpratt.me/budget-savings-are-not-value-creation/
 
The Accounting Engineer
The seat that encodes policy — dual-review, propose vs never post — on the product side and in the story.
https://www.timpratt.me/what-is-an-accounting-engineer/

2. What to put on the page instead

The policy has to live on the glass
Dual-review, propose vs never post, and owner of the miss — visible to the operator, not buried in a prompt.
https://www.timpratt.me/policy-surface-agentic-finance/
 
Agentic AP — before / after
Rewrite the exception story so draft vs pay leads, not capture speed.

https://www.timpratt.me/agentic-ap-positioning-before-after/

 
Agentic close — before / after
Rewrite the close story so who owns a bad entry leads, not “the agent finishes the close.”

https://www.timpratt.me/agentic-close-positioning-before-after/

 

If your homepage still leads with “the agent posts,” use these two pages as the rewrite target.

3. What the buyer already believes

What they compare you to
Clerk, RPA, ERP screen, shared services, chatbot pilot — not your rival’s agent.
https://www.timpratt.me/agentic-ai-alternatives-finance/
 
CFO objection map
Who is accountable, false approval, messy data, and how messaging should answer.
https://www.timpratt.me/cfo-agentic-ai-objections-messaging/

4. The method

Agent-centric positioning
The agent is a governed mechanism, not the hero.
https://www.timpratt.me/what-is-agent-centric-positioning/
 
PMM playbook (2026)
Canvas, personas, and GTM language for Office of the CFO agents.
https://www.timpratt.me/agentic-ai-pmm-playbook/
 

5. One Worked Example

If you want a 20-minute pass on whether your first sentence is autonomy or control:

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