Data-Driven Marketing Archives - Tim Pratt Consulting

Systematic Website Optimization Using The PDCA Cycle

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Unlocking your website’s full potential requires a systematic, data-driven approach. Using the PDCA cycle (Plan-Do-Check-Act) within a software development framework allows for continuous improvement, enabling you to refine user experiences, increase conversions, and ultimately drive measurable results for your business. This guide breaks down how to integrate PDCA with website optimization, including practical steps, analytics […]

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Mastering Lead Generation: A Data-Driven Approach to Growth

If you had to identify the one thing that keeps your business alive, what would it be? For most, it’s simple: leads. Effective lead generation is the backbone of sustainable growth, providing a steady stream of prospects and revenue. Whether you’re just starting out or managing an established business, a data-driven approach to lead generation