Sales Strategy Archives - Tim Pratt Consulting

Systematic Website Optimization Using The PDCA Cycle

Leave a Comment / Data-Driven Marketing, Sales Strategy, Technology

Unlocking your website’s full potential requires a systematic, data-driven approach. Using the PDCA cycle (Plan-Do-Check-Act) within a software development framework allows for continuous improvement, enabling you to refine user experiences, increase conversions, and ultimately drive measurable results for your business. This guide breaks down how to integrate PDCA with website optimization, including practical steps, analytics […]

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Selling Value Over Price: Differentiate Your Product or Service

Are you a sales professional? In today’s crowded market, your customers have choices—so why should they choose to do business with you? Differentiating your product or service goes beyond price. It’s about the unique value you bring to the table. As marketing expert David Aaker’s Brand Equity Model emphasizes, brand strength combines awareness, loyalty, perceived