Product Marketing & GTM Strategy

for AI & Finance

I help AI and fintech companies develop clear positioning, messaging, and go-to-market strategy. Currently exploring full-time Senior Product Marketing and GTM leadership roles.

About Me

Tim Pratt is a Product Marketing professional with deep experience in finance operations and hands-on work building production-grade AI agents. He specializes in helping AI and fintech companies develop clear positioning, messaging, and go-to-market strategy. With a background running finance and operations for nearly a decade, combined with direct experience translating complex technical capabilities into compelling business value, Tim brings a practical, customer-focused approach to GTM challenges.

How I Work

I combine nearly a decade of hands-on finance and operations experience with direct work building production-grade AI agents. This gives me a practical understanding of both the technical and operational realities that AI and finance teams face.
 
I focus on turning complex capabilities into clear, actionable positioning and go-to-market strategy. Rather than generic frameworks, I work to understand your specific product, buyers, and business context so the strategy is grounded and executable.
 
My approach is collaborative and direct. I ask questions, challenge assumptions when needed, and aim to deliver clarity that helps teams move faster — whether that’s preparing for a product launch or refining how you communicate value to the market.

What I Can Help You With

  • Building strategic positioning and messaging for AI and finance products
  • Designing go-to-market approaches for early and growth-stage teams
  • Helping teams clarify who their best customers are and how to reach them
  • Aligning product, marketing, and sales around a consistent story
  • Supporting product launches with clear narratives and enablement
  • Advising on how to communicate technical capabilities in buyer-friendly language

Ready to Talk?

I’m currently exploring full-time Senior Product Marketing or GTM leadership roles in AI and fintech.